Stella Artois

Stella Artois is a Belgian lager beer brewed in Leuven, Belgium by InBev (formerly InterBrew). Although the Artois brewery was established in 1366 (named Den Horen, ''the horn'' at the time), the brew as it is commonly known today did not arrive on the scene until 1926. Colloquially known as Stella, it is the most popular premium lager in the UK beer market, and is being heavily promoted as an international brand by InBev.
Summary

* Alcohol: 5.2%, 4 g/100 ml
* Calories: 140 (12 fl. oz.), 120 kJ/100 ml
* Brewed in Belgium and the United Kingdom, as well as other countries including New Zealand.

Name

* The beer was created in 1926 as a Christmas brew, and named Stella after the Latin for ''star''.
* Artois was the name of the brewery from 1717 to 1987 (after Sebastian Artois, who was named the brewery's Master Brewer in 1708, purchased and renamed the brewery).

Nicknames

* Known as ''wifebeater'', possibly because of the famous scene in A Streetcar Named Desire (1951), in which actor Marlon Brando's character's wife flees after he beats her, he pleads for her forgiveness by shouting ''Stella!''. Also claimed (in urban legend) that its high alcoholic content compared to other beers in the UK causes more violence, though this has no real founding.

* In Cockney rhyming slang, referred to as ''Uri Geller'', ''Paul Weller'', ''Nelson'' (Mandela) --> Stella.

Advertising

* Its widely-known advertising slogan is ''Reassuringly Expensive''.
* The slogan is conveyed by way of very costly, lengthy, filmic television and cinema commercials directed by renowned movie directors such as Jonathan Glazer.
* A television advertising campaign famously used Verdi's The Force of Destiny, previously used in the film Jean de Florette.

Packaging

* Famous for its 'Stubby' 25 cl beer bottles
* It is also available in several packages:
o one-way bottles: 25 cl, 66 cl and 100 cl (last two mostly for export)
o returnable bottles: 25 cl or 33 cl (both sold in a case of 24), 75 cl
o cans: 25 cl (for airlines), 33 cl, 44 cl (UK), 50 cl, 56.8 cl (pint-UK)
o small kegs for home: 5 l
o kegs: 30 l, 50 l

from: http://en.wikipedia.org/wiki/Stella_Artois
Licenced under the GFDL

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